Xpoint geolocation secures The Game LLC's UAE Lottery

Good news for the UAE online casinos players, a pivotal collaboration between The Game LLC, the operator of the UAE's first regulated National Lottery, and Xpoint, a leading geolocation technology provider, is setting the standard for compliance and security in the nation's newly established gaming landscape. This strategic partnership ensures that the landmark lottery, overseen by the General Commercial Gaming Regulatory Authority (GCGRA), operates strictly within legal boundaries, leveraging Xpoint's cutting-edge Xpoint Verify platform to guarantee jurisdictional integrity as residents engage with offerings like the AED 100 million Grand Prize via the Botim app.

The context : Launching the UAE's premier regulated lottery

The foundation for this collaboration is the historic launch of the UAE National Lottery. Officially commencing ticket sales in late November 2024 and holding its first draw in December 2024, this initiative represents a significant step towards a structured and safe gaming environment within the Emirates.

The Game LLC : Operating at the forefront

As the GCGRA-licensed operator chosen in July 2024, The Game LLC is responsible for managing all aspects of the National Lottery. This includes administering the games – the "Lucky Day" Draw, guaranteed "Lucky Chance ID" prizes, and instant-win Scratch Cards – while ensuring adherence to responsible gaming protocols and GCGRA regulations.

Unprecedented accessibility via Botim

Making participation seamless, The Game LLC partnered with Astra Tech to integrate the lottery directly into the popular Botim Ultra app. This allows users to register, purchase tickets securely using the GCGRA-licensed PayBy fintech solution, and participate in draws within a familiar digital ecosystem.

The core collaboration: Xpoint & The Game LLC ensuring compliance

The partnership between The Game LLC and Xpoint is crucial for the compliant operation of the lottery, particularly its online components accessed via platforms like Botim.

 Xpoint's role: Geolocation guardianship

After Xpoint secured its license from the GCGRA in early 2025, the company now provides the critical geolocation services necessary for regulated online gaming. Its Xpoint Verify platform is deployed by The Game LLC to:

• Mandate jurisdictional play: Confirm unequivocally that users accessing the lottery online are physically located within the UAE.

• Uphold regulatory requirements: Ensure strict adherence to the GCGRA's rules regarding where gaming activities can legally occur.

• Prevent fraudulent access: Actively block attempts to circumvent location restrictions through unauthorized means like VPNs or proxies.

This technological safeguard is fundamental to maintaining the integrity and legality of the National Lottery.

Strategic importance for regulated gaming

This collaboration exemplifies the technological sophistication required for modern regulated gaming markets. By integrating Xpoint's specialized technology, The Game LLC ensures its operations meet the high standards set by the GCGRA, providing assurance to both regulators and players that the lottery operates within the defined legal framework. Xpoint joins other key technology and service providers licensed by the GCGRA, such as Smartplay International, Aristocrat Technologies, and PayBy, forming a robust ecosystem for the sector.

Oversight and responsibility in the UAE gaming rcosystem

The partnership operates within a broader context of strong regulatory control and a commitment to player safety.

GCGRA: The regulatory authority

The General Commercial Gaming Regulatory Authority (GCGRA) provides the essential oversight, licensing operators like The Game LLC and vendors like Xpoint. The GCGRA sets the rules for the entire sector, focusing on fairness, transparency, and the prevention of gambling harm. Its public stance emphasizes participation only in licensed operations.

Embedding responsible gaming practices

Aligned with GCGRA mandates, The Game LLC implements comprehensive responsible gaming measures, supported by the secure environment Xpoint helps maintain. These include age verification, deposit limits, time-out tools, self-exclusion options, and partnerships with support organizations like Takalam.

Paving the way for secure digital entertainment

The collaboration between The Game LLC and Xpoint is more than just a technical integration; it's a cornerstone of the UAE's vision for a safe, regulated, and modern gaming environment. By leveraging Xpoint's precise geolocation technology, The Game LLC ensures its groundbreaking National Lottery offering is not only exciting and accessible via platforms like Botim but also fully compliant and secure, setting a benchmark for responsible digital entertainment in the region.